BOCA RATON, FL, (April 23, 2018) – DEALPOINT, a leading advertising distribution platform focusing on consumer mictotargeting, today is proud to announce its new partnership with AgilePath Corporation, a leading IT management and technology consulting firm.
The partnership with AgilePath is focused on the strategy, management and fulfillment of DEALPOINT advertising management campaigns to enhance branding and revenue generation for major retail clients.
AgilePath’s main focus of work within the DEALPOINT distribution platform will be for Enterprise Data to Revenue generation with an emphasis on enterprise governance, incorporating brand management into strategic targeting of messaging within the client’s primary market area.
Mr. Philip Hall, principal of DEALPOINT stated, “We chose AgilePath to partner with us for enterprise integration and campaign management given AgilePath’s experience and proven methodology on strategic management projects.”
Geographic micro targeting advertising strategy is a key component of modernization efforts as companies replace traditional wide marketing tactics with narrow personalized distribution platforms that use machine learning to optimize the consumer experience.
The AgilePath approach ensures a consistent application of best practices and institutional controls when organizations look to newer technologies to improve their business.
“This is an exciting opportunity for AgilePath to partner with proven leader like DEALPOINT. The two companies have synergies that provide a combination of expertise to bring
forward as a solutions team for micro targeting and consumer engagement and this will only help DEALPOINT’s business partners with their future strategies and directions,” stated Mr. Paul Dube, Chief Financial Officer of AgilePath Corporation.
DEALPOINT looks forward to a long lasting relationship with AgilePath and future opportunities
to support product enhancements for large retail and enterprise businesses.